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Zenú

Interactive, educational landing page to tour Parque Explora

Service:

Marketing, interactive web and campaign

Client:

Zenú (Grupo Nutresa)

Industry:

Consumer goods

Year:

2020

An interactive, educational landing page for Zenú's 2020 marketing campaign. A web platform that let people take a virtual tour of Medellín's Parque Explora, bringing the park experience to a wide audience with the technical quality the brand required.

Zenú — interactive, educational Parque Explora landing page

The challenge

The campaign aimed to bring the Parque Explora experience to a wide audience digitally, without depending on in-person visits. The challenge went beyond content to quality: the piece had to live up to a Grupo Nutresa brand.

We needed to turn the park's physical tour into an interactive, educational web experience, engaging for visitors and delivered within the campaign timeline.

  • Virtual tour of Parque Explora accessible from any browser
  • Educational content built into the brand experience
  • Technical quality aligned with Zenú and Nutresa standards
  • On-time delivery within the 2020 campaign calendar

The solution

We built an interactive web platform that recreates the Parque Explora tour, combining virtual navigation with educational content within the campaign's world. We delivered it on time, with the technical quality the brand needed.

  • Interactive landing page with a virtual tour of the park
  • Educational content at every point of the tour
  • An experience designed to connect with a wide audience
  • On-time delivery, ready for the campaign launch

Scope

Interactive landing page · virtual tour of Parque Explora · educational content · 2020 marketing campaign.

Approach

Turning the park's physical experience into an educational, engaging web piece, with the brand's technical quality and delivery within the campaign calendar.

Results

On time

Delivered within the campaign calendar

Parque Explora

Complete virtual tour

Educational

Interactive brand experience

2020

Zenú marketing campaign

The platform was delivered on time, with the technical quality the brand needed, and offered an interactive, educational experience that connected with the campaign's audience, bringing Medellín's Parque Explora to a wide audience digitally.

“They built the interactive, educational platform for our 2020 campaign with Parque Explora. They delivered on time, with the technical quality the brand needed and an experience that connected with the audience.”

Pedro Martínez — Marketing Manager, Zenú Colombia