DATA STRATEGY

CENTRALIZING DATA FOR CRITICAL DECISIONS

We map your company's complete information flow, centralize fragmented data through custom ETLs, and build executive dashboards on Simpy Orchestrator—our proprietary platform for business analysis, operations, and real-time evidence-based decision-making.

ENTERPRISE BUSINESS ANALYSIS

Critical decisions without
reliable data

Your financial reports contradict your operational ones. Finance says one thing, Sales another, and Operations has completely different numbers. You spend days reconciling information before every board meeting, and by the time you finally have consolidated data, it’s already obsolete for making investment, pricing, or expansion decisions.

SCATTERED DATA WITHOUT CENTRALIZATION

Your critical information is fragmented across ERPs, CRMs, Excel spreadsheets, and isolated databases. You cannot consolidate financial, operational, and commercial metrics without weeks of manual effort.

TIME-CONSUMING MANUAL REPORTING

Your team invests 40+ hours monthly consolidating spreadsheets from multiple sources. Dashboards often have broken formulas, frequent human errors, and zero data lineage or traceability.

UNINTEGRATED LEGACY SYSTEMS

You have a 10-year-old ERP, a new CRM, isolated production databases, and critical files on personal drives. Each department manages its own "version of the truth" without synchronization.

DECISIONS WITHOUT RELIABLE METRICS

Your C-Suite approves $500K+ investments in CAPEX or regional expansion based on gut feeling. You lack real visibility into business drivers: gross margin by product, CAC by channel, or validated projections.

Solution

Centralized data infrastructure with total ownership

We build custom data architectures on Simpy Orchestrator (our proprietary platform) or open-source stacks tailored to your specific use case. Custom ETL integrations with legacy systems, modern data warehouses, and executive dashboards—all without relying on third-party SaaS that gatekeeps your information.

Proprietary data orchestration platform featuring custom ETLs, automated quality validation, and role-based executive dashboards. Backend built on a modular Python/FastAPI architecture with native connectors for Latin American systems (SAP B1, SIIGO, Alegra, DIAN). Agnostic database support: PostgreSQL, Snowflake, or MongoDB, depending on your data volume and structure.

A 100% open-source stack for companies prioritizing data sovereignty. Pipelines powered by Airflow/Prefect, transformations with dbt, storage in PostgreSQL/ClickHouse, and visualization via self-hosted Metabase/Superset. Custom integrations through REST APIs for legacy ERPs, bidirectional CRM synchronization, and webhooks for real-time reporting automation.

Custom connectors for legacy ERPs (SAP Business One, Microsoft Dynamics NAV, SIIGO, Oracle E-Business), CRMs (Salesforce, HubSpot, Zoho), electronic invoicing systems (DIAN Colombia, SAT Mexico), local 3PLs, and critical Excel spreadsheets. Incremental extraction with referential integrity validation, heterogeneous schema transformation, and automated loading into a centralized data warehouse.

Fully custom checkout flows: one-page, multi-step, or progressive disclosure based on your product. Express checkout with digital wallets (Apple Pay, Google Pay), frictionless guest checkout, and address autocomplete via geolocation APIs.

Bidirectional synchronization with on-premise and cloud ERPs:

– SAP Business One / SAP HANA

– Microsoft Dynamics 365

– Oracle NetSuite

– LATAM ERPs Custom middleware (Node.js, Python) or iPaaS (n8n, Make) for data transformations.

Real-time sync via webhooks or nightly batch ETL depending on volume.

OUR

Custom Construction Methodology

01

DISCOVERY & ECOMMERCE AUDIT

We map your business workflows, product catalog, existing integrations, and current tech stack to define the optimal technical architecture.

02

CORE COMMERCE DEVELOPMENT

Backend APIs, React/Next.js frontend, optimized checkout, and payment gateway integration. Performance optimization from day one.

03

INTEGRATIONS & CUSTOM FEATURES

Connectors for ERP, electronic invoicing, WMS, and CRM. End-to-end testing in staging environments with real data before go-live.

04

DEPLOYMENT & OPTIMIZATION

CI/CD infrastructure, zero-downtime migration, 24/7 monitoring, and full team training. 60 days of post-launch support included.

0
%
Average conversion rate on optimized checkout
0
s
Average mobile load time (LCP)
0
wks
Average full implementation time
0
%
Guaranteed production uptime (SLA)

Expert in these

TECHNOLOGIES

Next.js Next.js
React React
Node.js Node.js
WooCommerce WooCommerce
WordPress WordPress
Magento Magento
PostgreSQL PostgreSQL
Stripe Stripe
Tailwind CSS Tailwind CSS
Vercel Vercel

WHAT OUR CLIENTS SAY

"We needed a B2B portal for 800+ distributors with tiered pricing and real-time SAP synchronization. Simphony built a custom platform that processes orders 24/7 with zero inventory errors."

Commercial Manager, Postobón Colombia

"We launched our national e-commerce on Next.js with an optimized checkout and mobile-first experience. In 6 months, we went from 0 to 1,000 monthly orders. Our mobile conversion rate is 3.2%, double the industry average."

Marketing Director, Rootinc Colombia

"Simphony built a campaign landing page with embedded e-commerce for our seasonal promotion. It handled 35,000 concurrent visits on Black Friday without crashing. We processed $480M COP in 72 hours with zero downtime in 2023."

Commercial Director, Zenú Colombia

"They developed our mobile commerce app in React Native with a custom Node.js backend. We integrated local payment gateways (PSE, Nequi, Daviplata) that no SaaS platform supported, plus a real-time price comparison algorithm."

CEO, Seivy Colombia

FAQs

It depends on the project’s complexity, but mid-sized implementations using Next.js or Enterprise WooCommerce typically take between 5–10 weeks. This includes discovery, technical architecture, frontend and backend development, ERP and payment gateway integrations, exhaustive staging testing, and go-live with data migration. More complex projects, such as multi-vendor marketplaces or B2B portals with approval workflows, can extend to 16–20 weeks. We offer a free diagnosis to provide a precise timeline based on your specific requirements.

SaaS platforms like Shopify or VTEX are excellent for quick launches, but they lock you into their technical limits and charge transaction fees. With a custom solution using Next.js with Medusa or Enterprise WooCommerce, you have total code ownership, zero sales commissions, and the ability to build any functionality without relying on an app marketplace. It is ideal if you process high sales volumes, need complex integrations with legacy ERPs or electronic invoicing, or require competitive differentiation in checkout and user experience that generic templates cannot provide.as plataformas SaaS como Shopify o VTEX son excelentes para lanzamientos rápidos, pero te encierran en sus límites técnicos y cobran comisiones por transacción. Con una solución custom en Next.js con Medusa o WooCommerce enterprise, tienes control total del código, cero comisiones por venta, y puedes construir cualquier funcionalidad que necesites sin depender de un marketplace de apps. Es ideal si procesas alto volumen de ventas, necesitas integraciones complejas con ERPs legacy o facturación electrónica, o requieres diferenciación competitiva en checkout y experiencia de usuario que las plantillas genéricas no permiten.

Yes, that is our specialty. We connect modern eCommerce platforms with decades-old legacy ERPs using custom APIs, Node.js or Python middleware, and iPaaS tools when necessary. For electronic invoicing in Colombia, we integrate directly with DIAN-certified providers like Alegra, Siigo, and Bind, or develop against the DIAN API if you have your own resolution. We also support SAT in Mexico, SII in Chile, and SUNAT in Peru. Synchronization can be real-time via webhooks or nightly batch processing depending on your transaction volume. We guarantee full compliance so you pass audits without issues.

Absolutely. We design cloud-native architectures with auto-scaling on AWS or Vercel that automatically adjust to demand. Before high-demand events, we perform load testing—simulating up to ten times your normal traffic—to ensure the infrastructure holds up. We implement global CDNs for static assets, edge caching for dynamic content, and real-time monitoring with automated alerts. Our track record includes platforms that have processed thousands of concurrent transactions during Black Friday and Cyber Monday with zero minutes of downtime. Our goal is for you to never miss a sale due to technical issues.

Yes, we offer ongoing support plans covering everything from bug fixes and security patches to new feature development and conversion optimization. All projects include sixty days of post-launch “hypercare” with priority response and 24/7 monitoring to ensure stability during the critical first weeks. Afterward, you can opt for monthly support that includes preventive maintenance, platform updates, performance analysis, and development hours for continuous improvements. We also provide full training for your technical team and exhaustive code documentation to ensure your operational autonomy.

SCHEDULE A CALL

A 30-minute conversation that can save you months of execution.

Data Strategy

Una conversación de 30 minutos que puede ahorrarte meses de ejecución.

EXPERIENCE BY

INDUSTRY